![]() ![]() It just depends on how hyped the shoes you're looking for are. ![]() And while many pairs are sold for more than their original retail price, you could also find some below market cost on these services. Naturally, those limited-edition sneakers (that bots may or may not be buying) often end up on third-party marketplaces such as StockX, GOAT, SneakerCon or eBay. To address that problem, Nike and Adidas have started using augmented reality to launch shoes, but that's only an experiment at this point and it's still too early to know if it'll help with the cat-and-mouse game against bots. Bots, which are mostly used by resellers looking to profit off highly coveted shoes are now what people blame every time they can't get the sneakers they want. While sites and apps have made sneaker shopping safer, this digital shift has presented an entirely new challenge for companies: bots, automated computer scripts that can buy items faster than a human can. If I want a pair of Jordans in 2019, I just use Nike's SNKRS app, and I don't have to worry about someone jumping me for them as I leave a store. ![]() With the rise of smartphones and the internet as a whole, retailers along with brands like Nike and Adidas have turned to technology to sell sneakers, especially limited-edition ones that have the potential to cause physical fights. Nowadays, if I do end up at a FootLocker, it's because I won a raffle through its app and just have to go pick up a pair of shoes - no waiting on long lines necessary. But that was years ago, long before websites and apps became the main way I shop for sneakers. I can't even remember how many times I've had to get in line at a FootLocker to buy the latest pair of Air Jordans. ![]()
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